Create, design, and send email campaigns to your contact lists.
Last updated: March 6, 2026
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Overview
Email campaigns let you send targeted messages to segments of your contacts. Whether it is a product announcement, newsletter, or promotional offer, Growul provides a full-featured campaign builder.
Creating a Campaign
Navigate to Email > Campaigns in the sidebar
Click New Campaign
Choose a campaign type:
Regular — a one-time email blast
A/B Test — test subject lines, content, or send times
RSS-to-Email — automatically send new blog posts
Enter a campaign name (internal only — recipients will not see this)
Selecting Recipients
Contact Lists
Choose one or more contact lists to send to. Lists can be static (manually curated) or dynamic (based on filters like tags, location, or engagement).
Smart Segments
Use the segment builder to target specific audiences:
Tag-based — contacts with specific tags
Engagement-based — opened last 3 campaigns, clicked a link, etc.
Field-based — by location, company size, or custom fields
Exclusions — exclude contacts who already received a similar campaign
Designing Your Email
Template Builder
The drag-and-drop builder includes:
Text blocks — headings, paragraphs, and formatted text
Image blocks — upload images or use our stock photo library
Button blocks — call-to-action buttons with customizable colors and links
Divider and spacer — visual separation between sections
Social icons — link to your social media profiles
Dynamic content — personalize with merge fields like {{firstName}}
HTML Editor
For advanced users, switch to the HTML editor to write custom email markup. The editor includes syntax highlighting and a live preview.
Templates
Save frequently used designs as templates. Growul includes 20+ pre-built templates for common use cases.
Sending Options
Send Now
Sends the campaign immediately to all selected recipients.
Schedule
Pick a date and time in the future. The campaign will be sent automatically. All times respect your company timezone setting.
Send Time Optimization
Enable Smart Send to deliver each email at the time the individual recipient is most likely to open it, based on their past engagement patterns.
After Sending
Campaign Analytics
Track performance in real time:
Open rate — percentage of recipients who opened the email
Click rate — percentage who clicked at least one link
Bounce rate — hard and soft bounces
Unsubscribe rate — recipients who opted out
Revenue attributed — if you have e-commerce tracking enabled
Click Map
See a visual heatmap of where recipients clicked within your email.
Best Practices
Subject line — keep it under 50 characters, use personalization, avoid ALL CAPS
Preview text — customize the preview snippet that appears in the inbox
Send a test — always send a test email to yourself before launching
Clean your list — remove bounced and unengaged contacts regularly
Respect opt-outs — Growul automatically handles CAN-SPAM and GDPR compliance